SANTA BARBARA COUNTY, Calif. – With holiday sales long gone, just like old wrapping paper and gift boxes, many business owners are still going strong.
They want every sale they can get to close out 2024.
“This is actually the most important week for us,” said Beau Lawrence at the Ace Rivington store on State Street.
Business owners are hoping to finish the year strong and not just rely on what came in with the Christmas rush.
“Having all of the folks in town, having all of the energy and the excitement around post holidays and a little bit of relaxing and a little bit of enjoyment, this is the time. Getting people in now is the biggest deal for us,” said Lawrence.
Foot traffic in many areas has picked up with seasonal visitors in town, nice weather and people carrying gift cards and possibly a boost from their employer or family gift cash.
Chris Williams is an Ace Rivington sales associate. “We want those people who got that bonus money or whatever it is to come in to see what we offer, a quality product.”