Known for its commitment to quality over quantity, it’s no surprise that women’s luxury clothing brand Brochu Walker should take the same thoughtful approach to its retail presence. With just four locations – Carmel-by-the-Sea, California; Westport, Connecticut; Southampton, New York; and Atlanta, Georgia – the brand’s minimalist footprint is entirely by design.
When approached with the opportunity to open a fifth location right here in Montecito at The Post, Brochu Walker Owner and Creative Director Karine Dubner knew it was meant to be. “I always wanted to open a store [in Montecito],” she shares. “So I’m really excited.” Having visited Montecito many times, Dubner was familiar with the community and felt a special affinity for it.
Dubner and the Brochu Walker team approach each store opening intentionally, choosing locations in small communities where the brand can cultivate a sense of place and connect with local customers. “I keep calling it responsible growth,” Dubner reflects, “but it’s also to make sure that it’s the right place for us.” Opening a store at The Post was a no-brainer. The location perfectly aligned with Brochu Walker’s strategy of opening in niche, thoughtfully selected communities where they can foster meaningful relationships with the clientele…