The Chamber was proud to sponsor and attend Visit Santa Barbara’s Annual General Meeting, which explored the powerful connection between hospitality and Santa Barbara’s iconic architectural heritage. As we approach the 100th anniversary of the 1925 earthquake, this milestone serves as a reminder of how resilience and vision shaped the city we know today.
Tourism continues to play a vital role in fueling economic prosperity across the South Coast supporting thousands of jobs, small businesses, and community vibrancy. Attendees were inspired by compelling stories that honored Santa Barbara’s past while looking ahead to a thriving future…