Montecito’s Real Estate Market Is Surging—but It’s Not the ‘Meghan Effect’

Montecito, CA, a charming enclave of fewer than 10,000 residents tucked between the Santa Ynez Mountains and the Pacific Ocean, has experienced a real estate boom in recent years—but local industry experts say celebrity presence is not the town’s main selling point.

Despite its modest size and out-of-the-way location in a quiet corner of Santa Barbara County, Montecito has become a household name after Prince Harry and Meghan Markle snapped up a $14.65 million mansion in town in 2020 following their sensational departure from the U.K.

Montecito’s fame reached new heights earlier this year, fueled in part by the premiere of the Duchess of Sussex’s lifestyle docuseries, “With Love, Meghan,” on Netflix, which was followed by a flurry of interviews and social media posts offering intimate glimpses into her family life…

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