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There’s a hierarchy to which businesses get covered in the media, and that typically comes down to money — as in, who has the funds to pay for professionals to advocate on behalf of their company at such a steady, persistent clip that an article eventually results.
Landing one article every year in a publication used to be considered a success in most books, at least in the food and drink industry. But today, the press releases and exclusive invites come at a much more frequent clip, so much so that some restaurants are able to score coverage far more than once a year — sometimes they’re landing closer to a mention or full-on story every month…