Habit Burger & Grill is taking aim at another burger heavyweight in California, In-N-Out, with a new marketing campaign boasting its number one ranking by USA Today’s reader poll.
Founded in Santa Barbara in 1969, the burger restaurant became a mainstay for locals as the original owners grew the restaurant to include a chain of restaurants throughout the state. Slowly they sold off the company which is now fully owned by Yum! Brands, the same corporation that owns Taco Bell and KFC.
Habit Burger & Grill has grown to over 380 restaurants in 14 states as well as 11 international locations which has set off a robust marketing campaign…