In social media posts yesterday, upscale grocer Erewhon announced that it’s “coming soon” to Santa Barbara—along with 19 other cities around the U.S. The company didn’t specify exactly where it intends to open here, and only after I asked everyone I know who might know did Erewhon walk back the post. As Parade explains:
They originally captioned the post, “A taste of Erewhon in your city. Coming soon,” which fans immediately took to mean that stores would be opening up in all of those cities for the first time. […] Unfortunately, that’s not quite the case, as the store quickly changed the caption to clarify: “A Taste of Erewhon Shipping to Your City. Coming soon.” The addition of “shipping” means customers across the country will likely be able to order select items to their homes if they live in metropolitan areas.
Oops. But assuming the company does still intend to grace our city someday, as it has long stated, let’s break down the rumored locations……