The Solvang Chamber of Commerce is marking the end of a decade of leadership, as Executive Director Tracy Beard steps down from her role.
Beard has led the organization for 10 years, overseeing business advocacy, tourism promotion and community initiatives in the Santa Ynez Valley.
She will remain a resident of Solvang with plans to pursue consulting work through her company High Impact Consultants, and continue work with the Santa Barbara County Small Business Development Center (SBDC), in conjunction with the Economic Development Collaborative (EDC), supporting women-owned businesses…