Santa Barbara County’s Creative Economy Generates $3.82 Billion

Report Highlights Significant Employment and Industry Growth Trends

A new report highlights the significant economic impact of the region’s creative economy, generating $3.82 billion in activity and supporting thousands of local jobs.

Conducted by the UCSB Economic Forecast Project, the study examines strong growth across creative industries and their role in sustaining local employment and generating tax revenue across Santa Barbara County…

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