Pacific View Mall has operated under at least four names and been physically rebuilt twice since it opened in 1963. That is not a sign of stability. It is a record of how often a place has had to change to keep its doors open.
The mall is located in Midtown Ventura, east of the city’s older downtown, and has served Ventura County shoppers for over sixty years as a department-store center, an indoor shopping area, and now a mix of shopping, fitness, dining, and entertainment.
The open-air concourse is gone. The campanile tower that once gave the original center its public identity is gone…