By Brian Berlin — Jason Morin loves bikes. He raced them, dreamed of owning a shop, and opened Shift Bicycle in 2020. He closed it in 2025.
Small businesses come and go, but Shift Bicycle’s closure hit me hard because it was my local bike shop (LBS).
Cyclists form long-term relationships with their bike shops. When your LBS goes away, it feels like losing a friend. You mourn the loss…