Alcohol Retailers Bank On Strong Thanksgiving Sales

Beverage alcohol retailers nationwide are stocking up on lean white and light red wines to pair with hearty Thanksgiving fare and set a smooth tone leading into the holiday shopping season. California and Oregon Pinot Noirs, and Gamay from Beaujolais, France are always popular this time of year at Ferry Plaza Wine Merchant in San Francisco and Oxbow Cheese & Wine Merchant in Napa, California. “Other lighter reds do well too, including fresher styles of Barbera and Langhe Nebbiolo,” says Peter Granoff, owner and partner of the two stores. “In whites, the preferences lean to unoaked or moderately oaked, including California Sauvignon Blanc, Chablis, Sancerre, Albariño from California, Spain, and Portugal, drier Riesling from Germany, Alsace, and Austria, and bubbly at all price points.”

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