More returnable packaging systems are popping up at event venues and in communities, with funding generated through extended producer responsibility programs also poised to support expansion. As reuse proponents figure out operations, also top of mind is successfully marketing to consumers who are deeply accustomed to linear single-use packaging.
That marketing entails multichannel campaigns and everything down to the color of the packaging itself.
A frequently cited reuse case study in the past year was the months-long Petaluma Reusable Cup Project in California, which was run by the NextGen Consortium under Closed Loop Partners’ Center for the Circular Economy. This effort involved many food service businesses, like restaurant and coffee shop chains, adopting a common set of reusable cups that could be returned at dozens of collection points across the city…