A growing California Central Coast wine company has purchased a 149-year-old Sonoma County brand after it had changed hands just seven months earlier.
WarRoom Cellars said the Simi Winery acquisition fits its model of accelerating growth for legacy names in a consolidating California wine market.
“WarRoom has a proven and repeatable process to revitalize heritage wine brands by honoring where they come from while bringing a fresh relevance that resonates with today’s consumers. With every acquisition, we elevate the brand to deliver stronger velocity, real growth, and a renewed confidence distributors can count on,” said President Andrew Nelson in the announcement Friday…