Developed as a people-centered communications initiative, the campaign intentionally shifted the focus beyond rates and energy portfolios to highlight the people advancing CEA’s mission. As a Community Choice Aggregator rooted in local control, CEA’s leadership and staff are central to its identity. The videos combined professional insight with authentic personal touches, offering a transparent and approachable view of the agency.
“Clean Energy Alliance has always prioritized transparency and community engagement, and this video series expands on that commitment,” said Greg Wade, CEO of Clean Energy Alliance. “Tripepi Smith’s creative team captured the authentic voices of our staff and board, showing our residents that their power provider is led by elected officials and staff who are also neighbors who care deeply about the community. The positive response from our customers has been meaningful to see.”
Throughout the campaign, the series consistently ranked among the top-performing posts on CEA’s social media channels, generating notable engagement and reinforcing meaningful connections between the agency and the customers it serves…