Last Saturday, May 10, starting at 7 a.m. and lasting until 1 p.m., a line wrapped around the north end of The Landings shopping plaza, extending all the way to the Publix entrance around the corner. Grocery shoppers gawked at the bystanders. What was it all for?
Peachey’s Baking Co. was celebrating the grand opening of its brick-and-mortar storefront and handing out free doughnuts to its customers.
Prior to opening the shop, Peachey’s popular doughnuts were only sold from a light blue food truck that set up at a rotating list of Sarasota businesses and markets, typically from November through April. Then the truck would hit the road for the summer, setting up at national festivals and fairs. While the truck will still be operational, local Peachey’s devotees—of whom there are many—can now sink their teeth into a warm, yeasted doughnut that’s dripping with vanilla glaze ($5 each) or a salt-dusted pretzel ($8 each) all year long, from 7 a.m. to 1 p.m., Tuesday through Saturday. Drip coffee is also available for $3…