Thomas Built Buses, a division of Daimler Truck Specialty Vehicles, selected Bryan County Schools to receive proceeds from its ‘If You Pass’ school bus safety campaign. This contribution will support the district’s efforts to reduce illegal school bus passings and improve roadway safety for students.
Campaign Focuses on Illegal School Bus Passings
Launched during National School Bus Safety Week, the ‘If You Pass’ campaign addressed illegal school bus passings. Those happenoughly 39.3 million times each school year, according to The National Association of State Directors of Pupil Transportation Services.
The campaign used direct messaging and a limited-edition merchandise collection to raise awareness. Drivers, educators, and families were encouraged to participate and nominate school districts to receive campaign proceeds.
Supporters purchased items from the merchandise collection, with all net proceeds directed toward school bus and driver safety education efforts. Bryan County Schools received the most recognition among nominated districts and was selected to receive the funds.
Supporting Ongoing Safety Efforts
“Illegal passings are one of the most preventable dangers students face every day, and yet they keep happening,” said Mario DiFoggio, general manager of dealer channel sales and marketing for Thomas Built Buses. “The ‘If You Pass’ campaign was intentionally direct, because politeness doesn’t stop traffic—awareness does. For a short, three-week campaign, the response exceeded our expectations, and we know these funds will go a long way in supporting the important work Bryan County Schools is doing to protect students and keep this conversation going.”…