Desert Soul Lounge is coming to 711 S. Central Avenue, the former Plush Kitchen location, according to a liquor license application submitted to the Arizona Department of Liquor Licenses and Control.
Owner Jeff Sheard told What Now Phoenix he plans a soft opening in late November 2026, followed by a grand opening in the first weeks of December. Exact dates have not been set.
Sheard has spent 20 years in hospitality, owning restaurants in Chicago, managing bars, and hosting parties. He had wanted the space before Plush moved in and decided to try again when he learned the restaurant had closed…