An in-ground pool can cost upwards of $100,000, making the concept of backyard installation an impossibility for many homeowners. It does not have to be, though, according to long-time pool builder Dane Palmero. His company, Simply Fun Pools — servicing Black Canyon City, Surprise, Goodyear, parts of Buckeye, North Phoenix, Avondale, Tolleson, Peoria and adjacent cities — offers affordable solutions for homeowners wanting to add a simple pool to their property.
“There’s no bells, there’s no whistles. It’s just a body of water in your backyard,” Palermo said. “But it’s well-built. I’m not taking shortcuts. It’s just that it doesn’t have a lot of features that people wish they could have.”
Palmero’s experience and portfolio speaks for itself. In the pool industry since 1978, he also owns the luxury company Overflow Pools. Recently, he built the pool for the Big Cats Habitat at the Phoenix Zoo…