SHREVEPORT, La. – In April 1991, the first-ever KTBS St. Jude Dream Home was given away. It was merely an idea from a doctor and a television station that said “yes, we can.”
Dr. Donald Mac had a client in their house that had a prefabricated house he wanted to give away. Dr. Mac had gone to other television stations with the idea prior to KTBS. KTBS said the idea was “extreme,” but had a chance.
It worked. The idea spread from KTBS to other news stations in Louisiana, then nationwide…