Inside the New Orleans palace where the ceiling pretends to be the night sky

Wikimedia Commons/Uncredited

The Saenger Brothers’ Journey from Drugstore to Movie Empire

Two pharmacy clerks from Virginia built one of the South’s biggest movie empires.

Julian and Abe Saenger started with a drugstore in Shreveport in 1895, then added a small theater upstairs by 1911.

Soon after, they formed the Saenger Amusement Company, which grew to 324 theaters across 12 states and four countries…

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