Devastating news from Rockville Pike: Roy Rogers has permanently closed at 718 Rockville Pike in Rockville. It seemed like Roy Rogers had just returned to Montgomery County, and now it is retreating before even opening a location in every town in MoCo. There’s no question the lack of a drive-thru was a very poorly thought out plan, when drive-thrus account for over 70% of sales at fast food restaurants, and it certainly significantly reduced the number of times I did business there. But if they can’t make it on Rockville Pike, it raises serious questions about the brand’s future. Customers are being redirected to the Lost Knife Road location, one of the highest-crime streets in the County, and definitely not “nearby.”
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