The Arlington, Virginia-based chain is relaunching its buy-one-get-one-free burger offer during a “40th After Party.” The promotion will run through Thursday, March 12, at participating North American locations.
The original deal on Tuesday, Feb. 17, which marked the brand’s 40th birthday, brought far more customers than expected.
“We were genuinely humbled by your response,” founder Jerry Murrell said. “Forty years is a long time, and the outpouring of support for our 40th birthday reminded us why we love what we do.”…