SIOUX FALLS, S.D. (KELO) — A retail brand that started as a boutique in Brookings has now expanded into something much bigger.
Since the launch of Gameday Social back in 2019, the mission has been to elevate women’s fashion when showing off team pride.
“A lot of women want to go to games, but you want to dress cute. You don’t want to wear just, like, a generic t-shirt. So a lot of times you end up wearing something that’s not team-branded. So our mission was kind of designing for that fan who’s a little bit trendier, wants to be super fashionable at games,” Gameday Social chief of merchandising Tiara Parker said…