Oh My Cupcakes! Turning purpose into power

October is Breast Cancer Awareness Month, and one Sioux Falls businesswoman has turned a deeply personal experience into a powerful mission.

Inspired by her sister-in-law’s battle with breast cancer, Melissa Johnson pioneered cause marketing efforts that have raised awareness, inspired support, and made a real difference in the lives of others.

Melissa is the owner of Oh My Cupcakes! in Sioux Falls and despite watching her sister-in-law, Kim, ultimately lose her battle with breast cancer, Melissa continued to carry the fight forward through her business. She joined us today, along with Dr. Nara Judd, a breast surgeon with the Avera Comprehensive Breast Center…

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