The first Egg on a Roll outside of the Twin Cities has opened, and the grab-and-go egg sandwich concept in Sioux Falls likely is the first of many more cities.
Egg on a Roll is in The Bridges at 57th in the building with Flyboy Donuts at one end and Rust & Co. at the other. A second location is expected to open this summer downtown in The One2 apartment building.
Founder Adam Bresina opened the first shop opened inside a bodega in June 2023 in the North Loop neighborhood of Minneapolis, a couple of blocks from the Twins stadium. He’s now working in a partnership with Rory Kelly and Nate Malloy of Sioux Falls to grow the concept. Their second shop opened in Dinkytown, a neighborhood near the University of Minnesota campus.
The brightly colored shop at The Bridges doesn’t have any seating and doesn’t take cash. The idea is to have customers order ahead from their cellphone using the Toast app or the website, which should be updated to include Sioux Falls later this week, Bresina said. That way, the customer, who has paid in advance, can walk in, call out their name, be handed their sandwich from the hot box and be on their way in very little time. Customers also can order from the tablet at the counter.
“It’s an open-kitchen concept, so … the reason we go to a kiosk is not because we want to ignore the customer, it’s not because we love technology, it’s because it takes the conversation that we’re having from being transactional to conversational. … We would just rather have a conversation about how your day is going, what you’re up to, what we’re doing and kind of open up that dialog.”…