Dive Brief:
- Maverik is expected to begin rebranding its Kum & Go convenience stores in South Dakota in November, according to the convenience retailer’s website.
- Rebrands will begin on Nov. 15 at the Kum & Go in Elk Point — about 70 miles south of Sioux Falls — which will close for four days before reopening as a Maverik.
- Once work is complete, Minnesota and North Dakota — which have just eight Kum & Go stores combined — will be the only states where Maverik hasn’t finished any rebrands.
Dive Insight:
South Dakota has never been one of Kum & Go’s major markets — the convenience retailer has had less than 10 stores in the state for years. Kum & Go entered Sioux Falls over 20 years ago with its location at 501 N Minnesota Ave., according to Minnehaha County records. C-Store Dive could not locate county records for the property in Elk Point.
Maverik, which continues progressing towards retiring the Kum & Go banner, has only outlined the rebrand for the Elk Point store. It’s unclear what will happen with the company’s Sioux Falls sites. Three stores in that city were sold to Nebraska-based retailer Mega Saver last month in a deal that also included 20 Kum & Go stores in Iowa.
A spokesperson from Maverik did not respond by press time when asked to comment on its Kum & Go rebrands in South Dakota…