SIOUX FALLS, S.D. (KELO) — Paul Farmer started at KELOLAND Media Group in 1985 as a copywriter and worked his way up to be the Director of Marketing and Creative Services.
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He’s the man behind KELOLAND Your Home, the Tradition of Caring, Keep KELOLAND Warm and many other campaigns the viewers have come to know. He’s also the man local businesses counted on to create their commercials.
“I started in 1985, a lot different back then,” Farmer said. “The business community was different, you had independent car dealers, and furniture stores in every small town, and we did commercials for all of them, and I wrote commercials for all of them.”
Farmer says a lot has changed since he started, especially with the advent of computers…