Stores that market fruits and vegetables from nearby growers are becoming more attractive and busy produce destinations. In a November 2023 nationally representative survey for the Power of Produce 2024 report, 64% of fruit and vegetable eaters indicated that they want their stores’ produce departments to carry more locally grown products, up from 60% a year earlier and just 53% four years before. Arlington, Va.-based FMI – The Food Industry Association, published the report.