In a city where barbacoa and breakfast tacos reign supreme, Bernard “Bun B” Freeman is carving out his own culinary territory. The UGK legend, who helped define Southern rap alongside the late Pimp C, has traded studio sessions for sauce recipes, building Trill Burgers into Houston’s hottest food concept.
The transition from microphone to menu wasn’t immediate. Like many artists exploring business ventures, Freeman initially questioned whether his musical expertise could translate to hospitality. That uncertainty quickly dissolved when he reframed both industries through a service lens – entertaining crowds and feeding customers require the same dedication to quality and customer satisfaction.
What started as a casual collaboration with family members has evolved into a legitimate restaurant empire. Freeman’s partners approached him with their burger concept, and after one taste, he knew they had something special. The second sampling confirmed it – this wasn’t just another celebrity food venture, but a product worthy of the Trill name he’d spent decades cultivating…