SPRINGFIELD, Mo. — Missourians can register for a free ride home on New Year’s Eve thanks to two companies partnering up.
Breakthru Beverage Missouri and Absolut Vodka are partnering up and offering 500 free rides home via Lyft in Springfield, St. Louis, Kansas City and Columbia from 2 p.m. on New Year’s Eve through 2 a.m. on New Year’s Day.
Missourians can access a free ride home, with a value of up to $30, using ride code BBGMONYE24. The code will be redeemable to customers beginning at 9 a.m. on New Year’s Eve.
The rides are offered through the “Safe Home After Every Occasion” social responsibility program designed to make planning a safe ride home before a night out. Since the program’s inception, it has provided more than 100,000 Missourians a free ride home, according to a press release.
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