A Springfield -based pizza and entertainment business is preparing for a major brand transformation.
America’s Incredible Pizza was started in Springfield in 2002 by Rick and Cheryl Barsness. The flagship store has expanded into five corporate-owned locations and one franchise across the U.S., with three franchises in Mexico. Springfield is the smallest location. Others are up to 100,000-square-feet and offer carnival rides, including a roller coaster, and mini golf.
As the business nears its 25th anniversary, executive vice-president and the Barsness’s daughter, Ashley McGuire, said it’s time for a refresh…