SPRINGFIELD, Mo. — O’Reilly Auto Parts announced a multi-year partnership to become the title sponsor for what will be called the NASCAR O’Reilly Auto Parts Series.
The NASCAR O’Reilly Auto Parts Series will officially debut on Jan. 1, 2026, taking over the currently known NASCAR Xfinity Series. The multi-dimensional sponsorship will open promotional opportunities and brand integrations with The CW Network, which will be the exclusive broadcast home for the series.
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“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,” said NASCAR President Steve O’Donnell in a press release. “This new partnership allows us to continue to fuel that passion for the next generation of NASCAR’s stars and fans while celebrating the journey we’ve been on together for decades.”…