Human Rights Campaign (HRC) and its Equality Votes political action committee are launching a multimillion-dollar digital ad blitz aimed at reaching “equality voters” for the Harris-Walz ticket in key battleground states, the group announced Wednesday.
“This election is going to come down to the smallest of margins, but the difference between an equality champion like Kamala Harris in the White House or another reign of terror from Donald Trump couldn’t be greater,” Guy Cecil, the HRC Equality Votes political action committee chief strategist, said.
HRC and its political action committee released $2 million worth of ads, with the political action committee specifically launching a seven-figure digital ad campaign aimed at reaching more than 1.5 million voters in Arizona, Michigan, Pennsylvania and Wisconsin, according to a release from the group.
One of those ads, titled “ Not Going Back ,” presents a timeline of Harris’s fight for LGBTQ+ rights and warns that a Trump administration would undo those gains. The other ad, “ Shadows ,” accuses Trump of inviting “hate out of the shadows and into our communities.”