They’ve been impossible to miss for months now, filling street corners and medians.
If you’re noticing campaign signs, they’re doing their job.
“Signs really aren’t necessarily the best way to reach people,” Barrett Marson, a public relations consultant who has worked on Republican campaigns, said. “What they do is reinforce the name ID that you’ve seen in other places.”
Marson, who is not working on any campaigns this year, said the strategy with signs is generally not very sophisticated, and campaigns usually just post as many as possible in visible places throughout the city or district of the race.
While some areas might have more representation for one candidate than another, Marson said areas usually aren’t micro-targeted with signs.
While signs displayed in an area will vary based on factors like legislative districts, city boundaries, counties and school districts, there isn’t a lot of science behind where in those areas signs are placed, he said. Instead, they aim for quantity.