Topline:
California’s wine industry is still trying to figure out how to adapt to a world with fewer alcohol drinkers, where even the most high-end wineries are fighting a losing battle. Because the state has more wine than people want to drink, some wineries are quietly selling their premium bottles under generic retail home brands like Costco’s Kirkland Signature or Kroger and Aldi labels.
Sales: Wine sales have decreased by more than 20% over a five-year period, causing grape prices to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production.
“They have way too much of it, and they haven’t been able to sell it the last few years,” said Jess Lander, wine reporter for the San Francisco Chronicle, during a conversation on AirTalk, LAist 89.3’s daily news show.
Bargain bottles: Lander has reported that bottles that typically cost around $150 are now, in some cases, going for less than $30 under a different label…