Harris campaign aims at battleground-state Latino voters with new ad

A new Latino-focused ad for Vice President Harris is courting Hispanic battleground voters by highlighting her record as attorney general of California.

The bilingual ad, dubbed either “Why Do We Fight” or “Luchamos,” is part of a larger push to reach Hispanic voters amid Democratic concerns over Republicans making advances with the demographic.

“She fought for car wash workers cheated out of their pay,” says the ad’s narrator, referencing a 2012 case in which the California Department of Justice, under Harris, won more than $1 million in restitution of unpaid wages from eight car washes.

“She fought corrupt banks that kicked families out of their homes,” continues the ad, in reference to an $18 billion settlement paid to California that same year by five major banks for improper mortgage foreclosures.

And the ad highlights Harris’s role in the Biden administration’s efforts to cap insulin prices — “she fought giant drug companies to lower the cost of insulin.”

“And she won,” the voiceover says.

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