In a significant move for collegiate sports, California State Senators Nancy Skinner and Steven Bradford have penned a letter urging schools in the Golden State to fully embrace changes in how collegiate athletes are compensated. The letter emphasizes the importance of utilizing SB 206, known as the Fair Pay to Play Act, which enables colleges and universities to enter into name, image, and likeness (NIL) deals directly with their athletes.
“For years, student-athletes competed for their universities without compensation,” the senators noted in their letter. “We urge all California colleges and universities to make full use of the state’s NIL law.”
Since the implementation of NIL regulations in 2021, student-athletes have been able to profit from endorsements and sponsorships from third parties, such as major brands. Notably, USC women’s basketball star Juju Watkins secured a deal with Nike, highlighting the growing opportunities for athletes. However, SB 206 aims to change the landscape further by allowing schools to compensate athletes directly, ensuring they receive a fair share of the revenue generated by their talents.