Goodwill Ends Popular Discounts for Seniors, Military; Shifts Focus to Loyalty Program

Big changes are coming to Goodwill stores nationwide, including locations in California, Texas, and New York, according to the second-hand store company. As of January 1, the organization has discontinued popular promotions such as tag sales, senior discounts, military discount days, and customer appreciation days.

Previously, seniors and military members enjoyed discounts of up to 30%, while tag sales provided deals on items marked with specific colors. The reasoning behind the decision remains unclear, according to media reports.

Goodwill plans to focus on its Perks Plus loyalty program, which is free to join. Members can collect and redeem points and coupons and gain access to exclusive promotions, according to published reports.

This story was originally published here.

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