German discount supermarket giant Aldi looks to be expanding yet again in Delaware.
Realtors NAI Emory Hill announced last week that they’ve closed a 10-year lease with the grocery chain to open a store in the former location of Ashley Furniture, at 1430 Concord Pike in Rockland at the border of Brandywine Hundred.
This would be the tenth Aldi in Delaware since their first in 2016, part of a rapid expansion of the German-based discount grocer across the United States. Aldi opened two Delaware stores last year, in Millsboro and Milford. Nationwide, it’s opened more than 100 stores each year since 2021. With more than 2,300 stores, it’s now the third-largest grocer in the country by number of locations.
Aldi also acquired 400 locations of southern grocers Winn-Dixie and Harveys Supermarket last year. It’s unclear how many of these will be converted to Aldi stores.
Aldi is known as a low-cost alternative to traditional grocery stores. Its stores are smaller than most grocery stores and offer products almost exclusively from their own private-label brands. Products are displayed in the packaging they’re shipped in, one of the company’s many cost-saving measures that allow them to staff fewer employees in each store.