HONOLULU (KHON2) — A bill to relax Hawaii’s 100-year-old billboard ban has made its way to the legislature causing controversy.
Anti-billboard laws have prohibited any from being used for advertising in Hawaii for more than a century. SB3197 would allow advertisements on billboards, digital signs, and wallscapes in the new Aloha Stadium Entertainment District.
“[Opponents] think that it’s great to have this 112-year-old law continue for 113 years of no ability to monetize and advertise in the state of Hawaii. The world has changed in 112 years,” stated Senator Glenn Wakai, a sponsor of the bill.
If passed, stadium officials say over two and a half million dollars could be generated every year off of just one advertisement, but its not just about the money.
“It’s about creating a brand for the district, really engaging in an immersive experience for those visiting the district,” said Ryan Andrews, Aloha Stadium Manager.
Critics argue the bill works in favor of developers who would continue to create more visual clutter for profit.