“They’re Idaho potatoes, grown by native Idaho farmers, and then they’re baked, frozen, pop them in the microwave and you’re good to go,” said Duane Grant. “It doesn’t get any better than that.”
- Mart Group held a ribbon cutting for their new $65 million dollar, 100,000 square foot facility in Rupert on Wed., Oct. 2.
- The facility will bake and then freeze Idaho potatoes whole, allowing them to have farm-fresh potato flavor with an extended shelf life, for national and international markets.
- Currently, the biggest consumer of the product is Japan, who prohibits importation of raw potatoes. The Mart Group envisions a larger market for the product in the U.S., and other nations,
(The following is a transcription of the full broadcast story.)
“Potatoes have an attitude of ‘love me now or lose me forever,'” said Duane Grant, chairman of the board for Mart Group.
Grant rhapsodizes about potatoes the way other people might talk about Marylin Monroe.
Potatoes are the fourth most commonly eaten food in the world, following wheat, rice, and corn.