The 1970s saw the emergence of the Marathon Bar as a popular candy choice throughout the United States. The Marathon Bar gained massive popularity throughout the United States during the 1970s and became widely recognized in Illinois. Mars, Inc. launched the Marathon Bar into the candy market in 1973 where it set itself apart as an exceptional treat. Kids and adults became fans of the Marathon Bar because of its unique braided caramel appearance covered in milk chocolate and its fun branding approach. I loved it because it took quite a long time to eat so it was almost like getting three candy bars for the price of one…