Wendy’s plans to close 140 underperforming locations nationwide, including some in Michigan, as part of a strategic restructuring to modernize the brand.
Wendy’s to Close 140 Locations Nationwide Amid Strategic Restructuring
Wendy’s, the beloved fast-food chain with deep roots in Michigan, has announced plans to close 140 underperforming locations across the United States by the end of 2024. This decision is part of a strategic initiative to modernize the brand and enhance overall system health.
Wendy’s in Michigan
Michigan holds a special place in Wendy’s history. Founder Dave Thomas spent part of his childhood in Kalamazoo, and the state’s second franchise location was established there. Over the years, Wendy’s has become a staple in Michigan’s fast-food landscape, with 243 locations serving communities statewide.
Reasons Behind the Closures
The closures target outdated and underperforming restaurants. CEO Kirk Tanner noted that these locations are in areas that no longer align with the brand’s growth strategy. The affected restaurants have average annual sales of approximately $1.1 million, falling short of the company’s expectations.