Drivers on I-10 in South Mississippi can see the progress as the walls go up on Buc-ee’s travel center , and behind-the-scenes preparations are underway for opening day.
The plan is to open by Thanksgiving and capture the revenue from people traveling for the holidays, fueling their cars, filling their bellies, and shopping for souvenirs, decorations, gifts and treats.
Buc-ee’s uses billboards to draw thousands of cars a day off the interstate and into each of their nearly 50 super-sized travel centers.
Along I-10 in South Mississippi, billboards tell drivers to “hold it,” and give the miles to the next Buc-ee’s.
Once the opening day for Mississippi’s first Buc-ee’s gets closer, billboards in Alabama and Louisiana likely will entice drivers with words about the new travel center on the Mississippi Gulf Coast or in South Mississippi.
But what about the souvenir T-shirts, towels and other merchandise? What location will be printed on those?