The Marijuana Herald – Marijuana news and information
Missouri’s cannabis industry is racing against the clock to comply with the state’s new plain packaging requirements, set to go into effect on September 1.
(Photo credit: WeedMaps).
This mandate comes over a year after the rule was first introduced, reflecting a broader movement towards plain packaging that has long been advocated in the tobacco industry to reduce the appeal of products to younger consumers.
The push for plain packaging, characterized by minimal colors and designs, puts Missouri among the first states to implement similar requirements in the recreational marijuana market, following the approval of a constitutional amendment in 2022 that legalized adult-use cannabis. The amendment included a provision stipulating that marijuana-related packaging and labels “shall not be made to be attractive to children.”
Under the new state regulations, marijuana packaging must adhere to strict guidelines: only one primary color is allowed, with the option of incorporating up to two logos or symbols in different colors. This marks a significant shift from previous practices and aligns with the broader public health objective of making cannabis products less enticing to minors.