The state tourism slogan used self-deprecating humor in an attempt to make Nebraska more desirable for tourists (Courtesy of Nebraska Tourism Commission)
LINCOLN — Frankly, it was a state tourism slogan that wasn’t for everybody.
On Monday, the Nebraska tourism director announced publicly that it was ditching its edgy, 5-year-old tagline: “Nebraska, honestly it’s not for everyone.”
Officials said the slogan was successful in getting previously uninterested travelers curious about visiting Nebraska, but it had also been criticized — including by Gov. Jim Pillen — as reinforcing the state’s lack of soaring mountains and ocean beaches.
‘Thing of the past’
“It’s a thing of the past,” John Ricks, director of the Nebraska Tourism Commission, told members of the Legislature’s budget-writing Appropriations Committee on Monday.
“Times change. Everything has a shelf life,” added David Fudge, executive director of North Platte’s Nebraskaland Days festival.
The 2024 state travel guide doesn’t include the controversial “it’s not for everyone” tagline because it has been dropped by the State Tourism Commission. (Paul Hammel/Nebraska Examiner)