Coca-Cola relaunches Mexican soft drink brand Barrilitos in California and Texas

Coca-Cola is relaunching the Mexican soft drink brand Barrilitos in the U.S., starting with California and Texas. There is likely to be further near-term expansion into Nevada and Oklahoma. Barrilitos was discontinued a few years ago after Coca-Cola said it listened to consumer feedback and chose to concentrate on other imported brands, the company stated in an email to Food Dive.

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