(NEXSTAR) – Perhaps the most frightening aspect of Google’s Frightgeist website is that it already knows what you’re thinking of wearing on Halloween.
Google’s latest Frightgeist guide for 2024, which is currently live, features insight into the top-trending costumes ideas of the year, as well as the top-trending costume ideas for metro areas across the entire country. (It should be noted, though, that “top-trending” means these costume ideas experienced the biggest increase in search interest year-over-year, and not that they were the top-searched costume ideas overall.)
The search interest in specific costumes appeared to vary widely from region to region too, with ideas like “Taylor Swift” and “Chappell Roan” trending in Montana, and “Bluey” and “Hello Kitty” trending in Minnesota. But common themes across most regions included Disney characters, horror movie villains, Marvel heroes and more traditional monsters.
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