SEATTLE–(BUSINESS WIRE)–Jan 6, 2025–
Regence BlueShield has announced Michael Cole as its new market president. Cole, currently the market president of Regence’s health plan in Oregon, will add Washington to his portfolio while retaining his duties in the neighboring state.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250106307894/en/
Michael Cole, market president, Regence BlueShield (Photo: Business Wire)
In addition to the Oregon market, Cole will oversee strategy and growth for Regence BlueShield, which serves more than 1.6 million people in Washington. He takes over for Claire Verity, who is retiring this month after a three-decade career in the health care industry, including four years as president of Regence BlueShield.
In his expanded role, Cole will provide continuity by drawing on his experience working with producers, providers and community partners in the Northwest. Many Regence business partners, including providers, brokers and employers, work across both Washington and Oregon.